Data Nugget On The Deletion Of Unused Smartphone Apps From Jacob's Media Techsurvey 2019, At Worldwide Radio Summit 2019

Fred Knows What You Need To Know

JACOBS MEDIA's TECHSURVEY 2019 will have its debut at the upcoming WORLDWIDE RADIO SUMMIT 2019 at 11a THURSDAY, MARCH 28.  It consists of more than 50,000 respondents, representing well more than 500 radio stations across NORTH AMERICA.

The surveys were completed in JANUARY and FEBRUARY.  THE JACOBS MEDIA team has been busily compiling the data and searching for new insights.

In TS 2019, nearly everyone has a smartphone, and most of those respondents download media-related apps. But what happens when they stop using apps they’ve downloaded?

Here's a sneak peek at one of the key data points about smartphone apps from the study:

A near majority of those who own mobile devices delete apps they realize they aren’t using.

JACOBS MEDIA Pres. FRED JACOBS, who will present this year’s TECHSURVEY at WWRS 2019, commented, “A decade ago, it was easy for brands to release apps and know they remained on people’s mobile devices. But this data point from TS 2019 indicates apps have to maintain their utility and value – or they may be deleted.” 

TECHSURVEY 2019 focuses on new media, gadgetry, and platforms, with deep dives this year into smart speakers and podcasting. It also uncovers consumer habits and trends – like holiday shopping, news burnout, satellite radio listening, as well as perceptions about online privacy.

JACOBS concluded, “Strong bonds to media brands is the goal, and many radio stations are well on the way to establishing them. Join us for the full presentation at the WORLDWIDE RADIO SUMMIT 2019 later this week in BURBANK, with the TECHSURVEY 2019 reveal on THURSDAY at 11a. Hope to see you there.”

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