Burrell Communications Signs For PPM
December 20, 2006 at 11:38 AM (PT)
ARBITRON INC. announced that BURRELL COMMUNICATIONS, a leading multicultural full service communications company, has signed a contract for the use of ARBITRON PORTABLE PEOPLE METER radio ratings service in HOUSTON when ARBITRON commercializes the PPMTM.
"As one of the leading multicultural agencies, we look forward to the new opportunities the PPM service will provide," said BURRELL SVP LINDA JEFFERSON. "People use media in different ways and the PORTABLE PEOPLE METER will give radio the visibility it desperately needs among advertisers. We want to help our clients continue to grow their business by efficiently and effectively reaching their customers who are loyal listeners to radio."
"BURRELL is making an important enhancement to the credibility of the audience ratings used to reach consumers," added ARBITRON SVP/Sales CAROL HANLEY. "ARBITRON has shown that we can recruit a PPM panel that reflects the diversity of the markets that we survey. Properly representing the key segments of any marketplace is essential for attaining greater confidence in radio by advertisers who need to reach a diverse and growing marketplace."