Universal Music Group, Wondery Partner To Develop, Produce Podcasts

Partners

UNIVERSAL MUSIC GROUP is partnering with WONDERY to develop and prodice premium original podcasts based on the label's musical catalog and artist roster.

While the announcement of the deal did not offer details of any podcasts to be released under the partnership, the statement said that the podcasts "will serve as an extension of the compelling narratives and content that UMG is already creating around its artists, labels and catalog" and will "provide fans and new audiences alike with deeper perspectives on artists, music and events that influence and shape culture" as well as serving as "an incubator for UMG’s growing slate of critically acclaimed film and television projects, as well as a meaningful platform to reach audiences with content from short and long-form programming from the company’s POLYGRAM ENTERTAINMENT and its numerous record labels worldwide."

UMG has been in the podcast field since 2012 with shows developed for local audiences in territories around the world.

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