Adios To Liberal Talk In Boston
December 22, 2006 at 4:20 AM (PT)
What ALL ACCESS told you would happen weeks ago (NET NEWS 12/7), did today at NOON as CLEAR CHANNEL flipped former AIR AMERICA affiliates WKOX-A and WXKS-A/BOSTON to Tropical as "RUMBA 1200, ORGULLO LATINO." under PD is RAFFY CONTIGO.
“We are excited about the addition of RUMBA 1200 to our family of stations. Spanish radio is one of the fastest growing formats in our industry,” commented BOSTON RADIO Pres./Market Manager MICHAEL CRUSHAM. “This puts us in a better position to offer more choices to our valued listeners and advertisers. BOSTON was the only top 25 U.S. Hispanic market void of a full powered signal and we felt the time was right to make this significant format choice.”