Thailand's MCOT Signs Up For Triton Digital's Ad Server, Programmatic Platforms

Inks MCOT

THAILAND broadcasting group MCOT PUBLIC COMPANY LTD. has signed up for TRITON DIGITAL's Tap dynamic ad insertion server, a2x programmatic platform, and Yield-Op audio SSP.  MCOT will also avail itself of TRITON's integration with OMNY STUDIO's podcast production platform.

“We are pleased to be providing MCOT with the technology and support they need to launch their on-demand audio content network,” said TRITON DIGITAL Managing Dir./Market Development and Strategy BENJAMIN MASSE. “We look forward to helping MCOT execute and continuously evolve their digital audio and podcast strategy today and for years to come, and to help them both reach and expand their listening audience while increasing their revenue.”

“We are thrilled to partner with TRITON DIGITAL, and to be utilizing their unparalleled technology and knowledgeable team to trailblaze podcasting in THAILAND, ” said MCOT's KEMATAT PALADESH. “TRITON’s technology will not only enable us to create, distribute, and monetize engaging audio and podcast content for our loyal listeners, but also to continuously grow our listening audience and increase our revenue at a speed that no other technology provider in the audio industry can.” 

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