Research Director, Inc. Debuts Exact Age 3.0

New Webinar

RESEARCH DIRECTOR, INC. has just unveiled the Exact Age 3.0. target marketing tool. Partner CHARLIE SISLEN will host a free webinar to showcase the new platform on June 27th at 2p ET.

“The term exact age is a slight misnomer,” RESEARCH DIRECTOR, INC. Partner MARC GREENSPAN said. “You will have detailed knowledge of the exact age as well as the gender and ethnicity of the listeners that contribute the most listening to you, your format group, and your competitors. For example, you don’t need to market to Adults 35-44 when your competitor is winning with 37-year-old Hispanic men. It comes down to focus.”

“The power of this report, when combined with other tools like our Hot Zip Report, is that it gives you the ability to impact your ratings at a negligible cost," SISLEN added. "Imagine having this kind of detailed information for every metro radio station plus all appropriate formats in your market. It is a key to success.”

Space is limited for the webinar; you can sign up by clicking here.

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