Fords To Have Windows-Based Technology In 2007 Or 2008
January 2, 2007 at 5:01 AM (PT)
With the advancements in wireless broadband in WiFi, and the new, more powerful WiMax services being developed that will theoretically let you listen to anything on the Internet in your car, FORD and MICROSOFT are teaming up on a new technology called "SYNC," according to the DETROIT FREE PRESS (12/30), "allowing consumers to use their vehicles as computers in key ways, such as hands-free cell phone calls or downloading music or receiving e-mail."
It's expected that "FORD and MICROSOFT are expected to reveal the project during media days at the NORTH AMERICAN INTERNATIONAL AUTO SHOW in DETROIT, which begins JANUARY 7, and the CONSUMER ELECTRONICS SHOW in LAS VEGAS, which opens to the press a day earlier." Sources in the article point to availability as early as 2007 or by 2008 in all FORD vehicles.
What does this mean for terrestrial radio? It means an amazing opportunity to continue to grow and be part of the future, as long as the programming that's on the air and being streamed to be heard in cars is compelling and meets listener expectations.