Rick & Bubba Cross The Street To Cox's WZZK
January 2, 2007 at 3:12 PM (PT)
RICK & BUBBA will be joining COX RADIO Country WZZK/BIRMINGHAM tomorrow (1/3) as part of a new five-year deal whose terms were not disclosed. ALL ACCESS confirmed earlier today that the duo were exiting crosstown CITADEL AC WYSF (Y94.5) and would be replaced on an interim basis by MARK & MACK of CITADEL Talk clustermate WAPI-A. In fact, this message appears on MARK & MACK's official website:
"Starting tomorrow morning, WEDNESDAY, JANUARY 3, 2007, the MARK & MACK SHOW will be heard not only on 1070 WAPI but on stations across the SOUTHEAST and beyond! Tomorrow morning you will be able to hear the show on WYSF 94.5 FM [in BIRMINGHAM] and all of the stations on their affiliate network from LOUISIANA to MISSOURI. CITADEL BROADCASTING has asked us to step in to take the place of the RICK & BUBBA SHOW because they are moving to another radio outlet. (We do not know where they are going.) We are happy to do anything we can to help, and this may develop into a permanent arrangement, but at this point we are merely filling in."
Cox Radio came in and made us a great offer that will give us the opportunity to serve our listeners even better and take the show to even higher places.
RICK & BUBBA's RICK BURGESS said, "We are excited about the possibilities COX RADIO has brought to the table," said RICK BURGESS. "They are a great company with a terrific track record and a good match for where we want to go with the show."
BILL "BUBBA" BUSSEY said, "It was a tough decision to leave where we were. Nobody likes change. We have a lot of friends there [at WYSF] and a lot of great memories. But COX RADIO came in and made us a great offer that will give us the opportunity to serve our listeners even better and take the show to even higher places. It's really all about the listeners. Without them, nobody cares. We owe them a lot, and I hope they know that."
CITADEL/BIRMINGHAM Market Manager DALE DANIELS told the BIRMINGHAM NEWS that CITADEL had offered RICK & BUBBA a combined $2.2 million a year for five years to stay with Y94.5. "We tried very hard to keep them," he said, "but I just couldn't afford them."