WCRB/Boston Signs Up For PPM
January 3, 2007 at 7:48 AM (PT)
ARBITRON announced today (1/3) that NASSAU BROADCASTING PARTNERS Classical WCRB/BOSTON has entered into a multi-year agreement for ARBITRON’s radio ratings services that include PORTABLE PEOPLE METER audience measurement services when deployed in BOSTON.
NASSAU’s Sr. EVP TRISTAM COLLINS commented, "WCRB is poised to enhance the value of our audiences in the eyes of our advertisers through PPM ratings. Advertisers and agencies are demanding a better way to buy radio with better data and more accountability for their investments. In signing for the PPM service in BOSTON, we can demonstrate to the decision-makers that radio can do an excellent job targeting the appropriate audiences."