Podtrac Releases August Ranker Of Top 10 Podcast Publishers

August

PODTRAC has released its AUGUST 2018 ranking of the Top 10 podcast publishers. The measurement service has announced that it is now certified compliant with the IAB 2.0 measurement standard.

In the latest rankings based on U.S. unique monthly audience, which again includes the same ten players as in recent months, all of the top 10 publishers saw increases in their unique monthly audiences on a month-to-month basis, with iHEARTRADIO up 26% and moving into the top slot on the strength of new "THE RON BURGUNDY PODCAST" episodes and ESPN up 23%; unique monthly audience for the top 10 rose 17% from JULY and 75% year-to-year. Conservative site THE DAILY WIRE dropped out of the Top 10, while TED made it onto the list in the tenth slot.

The publisher rankings, which, once again, only include shows opting in for PODTRAC's Podcast Measurement System for the full month (and missing some of the largest shows and publishers) and ranked by unique U.S. monthly audience:

1. iHEARTRADIO (last month: 2) (258 active shows)
2. NPR (1) (61 active shows)
3. RADIOTOPIA/PRX (3) (83 active shows)
4. THE NEW YORK TIMES (4) (9 active shows)
5. WONDERY (5) (83 active shows)
6. BARSTOOL SPORTS (6) (34 active shows)
7. ESPN (7) (67 active shows)
8. WNYC STUDIOS (9) (52 active shows)
9. THIS AMERICAN LIFE/SERIAL (8) (2 active shows)
10. TED (--) (7 active shows)

And ranked by global downloads and streams:

1. NPR (last month: 1)
2. iHEARTRADIO (2)
3. RADIOTOPIA/PRX (3)
4. THE NEW YORK TIMES (4)
5. BARSTOOL SPORTS (7)
6. ESPN (5)
7. WONDERY (6)
8. TED (--)
9. WNYC STUDIOS (8)
10. THIS AMERICAN LIFE/SERIAL (10)

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