Online Consumers Found To Re-Energize Music Industry
January 4, 2007 at 10:24 AM (PT)
Nearly 60% of consumers surveyed by INSIGHTEXPRESS report that they are listening to more music since they started using an online service, according to a report released yesterday (1/3) by the DIGITAL MEDIA ASSOCIATION (DiMA). The 1008 consumers surveyed enjoy Internet radio, subscription music services, and pay-per-download music services, including AOL RADIO, YAHOO! MUSIC, ITUNES, RHAPSODY, ZUNE, URGE, NAPSTER, PANDORA, LIVE365 and others.
The vast majority of online music service users report that enjoying music over the Internet has expanded their musical tastes, allowing them to discover new artists and explore new music genres. About 25% reported having discovered a lot of new artists, while more than 60% of consumers surveyed say they have discovered some new artists. Nearly seven in 10 online music consumers are enjoying new genres of music since listening to online music services.
Online music consumers' spending habits, combined with what they are doing to promote and expand music enjoyment, are great for the entire music industry.
Online music listening has also increased music fans' overall music discussion with friends and co-workers, with more than 35% now talking about music more. And more than 75% of online music consumers report they have recommended a particular service to a friend or co-worker.
The survey also found that listening to and purchasing music over the Internet increases concert attendance. A full 15% of online music fans say they now attend more concerts.
"These findings demonstrate that real music fans -- and today's music tastemakers -- are online," said DiMA Exec. Director JONATHAN POTTER. "This makes the 2006 holiday sales jump in music devices and sound recordings exponentially more important to artists, songwriters, producers and music publishers, as online music's impact extends way beyond immediate revenues. Consumers of innovative online music services are reviving the music economy as they enjoy more music and more new music in every way possible and, most importantly, as they introduce their friends to the music and online services they enjoy."
The survey reports that about half of digital music fans are spending more than $200 per year on music, and nearly 30% are spending more than $300. "Prior to the digital age, someone who purchased six CDs per year -- valued at just over $100 -- was considered a significant music consumer," said POTTER. "Online music consumers' spending habits, combined with what they are doing to promote and expand music enjoyment, are great for the entire music industry -- artists, songwriters and producers."