RCS Technology Powers Xfm Web Service
January 5, 2007 at 5:52 AM (PT)
Broadcast software provider RCS INC. has revealed it is the technology provider behind U.K. radio group GCAP MEDIA's launch of "Mi-Xfm," referred to as a "personalized online player" branded by parent station Xfm and MICROSOFT's XBox in a new cooperative project launched in DECEMBER for U.K. listeners.
RCS International Division VP MIKE POWELL says, "The player is 'X-tremely' user-friendly and really quite simple: Mi-Xfm features four different musical flavors, all derived from the legendary LONDON radio station Xfm and utilizing our customizable iSelector software. Listeners literally 'teach' the online player how they want their listening experience to be -- play more of this, less of that. As the player 'learns,' it produces better and better playlists. Imagine a radio station where you only hear the music you really like -- that’s what GCAP is doing with Mi-Xfm."