United Stations Partners With SoCast On Marketing Of 'Digital Playbook' Suite Of Services

Expanded Partnership

UNITED STATIONS is expanding its partnership with SOCAST to market SOCAST's “Digital Playbook” suite of services for radio stations. The parties previously teamed for advertising sales for SOCAST's barter inventory and the Smart Speaker V.A.L.E.T. The companies' team effort will be offering radio stations digital infrastructure, sales enablement and training, and advanced revenue management and optimization.
 
UNITED STATIONS RADIO NETWORKS Senior VP/Content & Affiliation STEFAN JONES said, "We were finding that there are still a lot of radio stations who are struggling with the best solutions to digital growth, OR that there are radio stations unhappy with their current service providers in the digital space.  We can now offer a complete and superior digital experience across ALL platforms and, most importantly, connect the dots to revenue."

SOCAST Founder/CEO ELLIOTT HURST added, “All of us at SOCAST and UNITED STATIONS believe that radio has what it takes to win the battle of local as audiences and advertisers go 100% digital. This playbook combines our unique strengths to help broadcasters transform into digital businesses.”

USRN's RALPH RILEY will be at the NAB and RAB's RADIO SHOW 2019 next week in DALLAS, at the SOCAST booth.

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