Yesenia Bello Named SVP/Multicultural Sales At iHeartMedia

Bello

GOOGLE Multicultural Sales Lead YESENIA BELLO has been named SVP/Multicultural Sales at iHEARTMEDIA. BELLO, with GOOGLE since 2016 and at HULU and TELEMUNDO before that, will be based in NEW YORK and report to EVP/National Platforms ALAN KOROWITZ while also working closely with iHEARTLATINO Chairman/Chief Creative Officer ENRIQUE SANTOS and leading sales efforts for the iHEARTRADIO FIESTA LATINA event.

“It’s a critical time for audio and media companies with people having a variety of platforms vying for their attention,” said KOROWITZ. “This is especially true for multicultural audiences. As the leader in audio and a company that reaches more Hispanic and African-American audiences than any other company, iHEARTMEDIA understands that better than anyone. That’s why we’re so excited to have someone with YESENIA’s background and expertise spearheading our multicultural sales efforts.”

“I’m thrilled to join iHEARTMEDIA during a time when cultural sound is creating a seismic shift in the music industry and is reshaping how we consume and how we experience music,” said BELLO. “iHEART has a great history of embracing its Hispanic and African-American listeners and I can’t wait to help create an innovative, strategic focus in multicultural audiences that will deliver incremental growth across iHEARTMEDIA’s portfolio of assets.”

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