Microsoft And Clear Channel Partner On HD Technology
January 8, 2007 at 5:55 AM (PT)
MICROSOFT and CLEAR CHANNEL RADIO announced at the INTERNATIONAL CONSUMER ELECTRONICS SHOW 2007 that they have a collaborative agreement to build a nationwide data-delivery service using HD RADIO technology, providing personalized and localized content to a variety of HD RADIO receivers.
This initiative will be branded MSN DIRECT HD, an extension of MICROSOFT's existing MSN DIRECT service, which currently transmits a variety of information, including traffic, weather, movie times, sports, and stocks, to Smart Watches, weather stations, GPS navigation devices and small home appliances. Field tests of the data delivery service will be conducted with the support of IBIQUITY DIGITAL CORPORATION, the developer and licensor of HD RADIO technology.
"We are really excited to provide MSN DIRECT glanceable information in high-definition format and also to make it available to a whole new range of devices through HD Radio and our partnership with CLEAR CHANNEL," said MICROSOFT SPOT INITIATIVE GM ERIC LANG. "MSN DIRECT is a great fit for the next generation of data-capable HD radios. CLEAR CHANNEL RADIO has demonstrated its commitment to the aggressive roll-out of HD DIGITAL RADIO and will help further extend the MSN DIRECT-enabled product category and the realization of our vision of making everyday objects smarter through technology."