Cumulus Enters Into Exclusive Mediabase Deal
January 8, 2007 at 9:58 AM (PT)
CUMULUS announced TODAY (1/8) that MEDIABASE will be the exclusive provider of music monitoring information to all company-owned music-formatted radio stations nationwide. In addition, all music-formatted CUMULUS stations will begin reporting weekly playlist adds exclusively to MEDIABASE.
MEDIABASE Pres./PREMIERE RADIO EVP RICH MEYER commented, "MEDIABASE is proud to have been selected by the elite group of programmers at CUMULUS to provide our airplay data on an exclusive basis. We’re honored to have gained their trust with such important, tactical information and look forward to serving them for many years to come."
As charts have fragmented, it became clear to us that Mediabase was emerging as the most significant source for airplay information.
CUMULUS EVP JOHN DICKEY stated, "As charts have fragmented, it became clear to us that MEDIABASE was emerging as the most significant source for airplay information. Our programming team looks forward to using this great resource."
CUMULUS last year had stopped reporting music adds to trade publications (NET NEWS 1/23/06).