Motorola And WMG Partner For Project
January 8, 2007 at 11:16 AM (PT)
MOTOROLA INC. and WARNER MUSIC GROUP announced a global strategic partnership to create new music-based products and experiences for the mobile platform. This agreement marks the first time a music company and handset manufacturer have established a broad-ranging global agreement for collaboration on the development of digital products, marketing campaigns and strategic planning across multiple devices and featuring a variety of artists.
One of the first mobile products expected to be offered as part of this agreement is the MOTO EXPERIENCE PACK. The pack is a single file downloaded to the mobile device that contains several-music based products creating a feature-rich multimedia artist experience on the handset. MOTO EXPERIENCE PACKS will be available in the second half of 2007.