Jack Invades The UK
January 9, 2007 at 5:54 AM (PT)
The BRITS are about to be invaded by JACK, as the format is launching in the UK in MARCH. THE BBC is reporting on the upcoming format change on an OXFORD station with a story about the switch in NEW YORK:
When NEW YORK's legendary oldies station WCBS was abruptly replaced by a JACK station, MAYOR BLOOMBERG reportedly said he would "never listen to that f****** CBS RADIO again."
"It's interesting that the mayor would comment on it," says SPARKNET COMMUNICATIONS Co-Pres. GARRY WALL. "At first you think, 'that's horrible,' but on the other hand it gives the station tremendous publicity."
Indeed, the station capitalized on the mayor's ouburst, joking on air: "Hey, MAYOR BLOOMBERG... what's with all the swearing like a sailor? It's just music."
"Our brand doesn't want to make people angry," says WALL, "but to have people hate you is not necessarily a bad thing. What we think is bad is when 80% of the people are indifferent to you."
"We're aiming for an eclectic, cheeky style," says CLIVE DICKENS, whose company ABSOLUTE RADIO has bought the format for the UK.