WMG And MobiTV Partner
January 9, 2007 at 9:26 AM (PT)
WARNER MUSIC GROUP announced the exclusive availability of WMG artist-branded TV channels across MOBITV's vast mobile and broadband platforms. Beginning in FEBRUARY, MOBITV subscribers in the U.S. can view unique video programming conceived and created by their favorite WMG artists.
WMG artists including LINKIN PARK are expected to go behind the camera and direct original video programming to populate their personally branded MOBITV channels. Content will include original video filmed by and featuring artists, as well as music videos from the expansive WMG catalogue. Videos will be updated on a monthly basis.
Commented WMG Sr. VP/Strategy & Product Development GEORGE WHITE, "Our partnership with a mobile leader like MOBITV is another way that WMG is harnessing the promise of the mobile platform to better connect our artists to their fans' video-watching experience."