Arbitron Announces PPM Ratings Report Schedule For Philadelphia
January 9, 2007 at 1:38 PM (PT)
When ARBITRON releases on THURSDAY (1/11) the 2006 Local Market Report for PHILADELPHIA, it will be the last radio ratings for the market that it plans to produce by paper-and-pencil diaries. The company has set a delivery schedule for the new electronic PORTABLE PEOPLE METER ratings service that will begin for the radio market on THURSDAY.
The FALL 2006 diary-based ratings report is being designated the "currency" in the market until the release of the MARCH 2007 PPM ratings report. The JANUARY 2007 and FEBRUARY 2007 PPM radio ratings reports are to be released as demonstration data.
We have truly ended an era...
"We have truly ended an era with the delivery of the Radio Market Report for the FALL survey," said ARBITRON Sr. VP/Ratings Services JAY GUYTHER. "These are the very last 'currency' radio ratings for PHILADELPHIA that we intend to tabulate using entries written in diaries. The arrival of the PPM service also means the end of ARBITRENDS for PHILADELPHIA. Instead of WINTER Phase 1 and 2 ARBITRENDS reports, subscribing stations will receive monthly PPM-based audience estimates using the installed PPM sample, which is planned to be 2,040 persons, age 6 and older."
PHILADELPHIA stations and agencies, however, will only have to wait a few short weeks: The first PPM monthly audience estimates are scheduled to release on FEBRUARY 28 for the monthly survey of JANUARY 11 to FEBRUARY 7.
PPM subscribers should receive the electronic ratings 21 days after the end of each monthly survey, including a "Holiday Survey" for listening between DECEMBER 13, 2007 and JANUARY 9, 2008. See the delivery schedule here.
In addition, subscribing radio broadcasters should begin receiving weekly PPM data beginning MARCH 28, covering the first four weeks of the FEBRUARY survey. Weekly downloads will begin APRIL 2, beginning with the period of MARCH 8-14.