Bridge Ratings Releases Stern Analysis
January 10, 2007 at 11:29 AM (PT)
BRIDGE RATINGS has completed a full-year analysis of satellite radio and specifically the impact of HOWARD STERN on satellite radio subscriptions. Here's some of what they asked (and found):
1. How many of his terrestrial radio fans made the switch to satellite radio? (1.6 million)
2. What are we projecting for Stern's 2007 growth?
3. Why so few as a percentage of his total terrestrial audience? (Actually, not so few... HOWARD converted over 50% of his terrestrial core fan base!)
4. How many of the remaining former terrestrial core can be attracted to SIRIUS?
BRIDGE RATINGS also studied three different marketing scenarios that could be used to energize STERN's audience growth. Details are now available by visiting www.bridgeratings.com.