CC Launches A New Alternative To Ordinary Radio
January 10, 2007 at 11:32 AM (PT)
CLEAR CHANNEL RADIO has launched eCHANNELMUSIC.com, an Adult Alternative online radio station in the SILICON VALLEY featuring Alternative music from the '80s & '90s with interactive features to get listeners directly involved in programming the station.
eCHANNELMUSIC.COM allows listeners to choose the songs they want to hear; record their voice and play DJ; upload audience profiles; participate in weekly online music testing; and record elements for station
Station Manager JUSTIN WITTMAYER says, "eCHANNELMUSIC.com is the first of its kind. The station is represented through its listener. We have created a cutting-edge adult alternative online station that allows the listener to take control, influence, and grow the station as they see fit. Over 20% of radio listening is online. That number will continue to grow leaps and bounds over the next several years thanks to projects like eCHANNELMUSIC.com."