Country Music Struggles Overseas
January 11, 2007 at 6:50 AM (PT)
Today's (1/11) TENNESSEAN reports that Country music is struggling to find it's place in the foreign market. With the exception of a few acts such as RASCAL FLATTS and ALISON KRAUSS, Country represents a miniscule portion of the $33 billion annual global music sales. The COUNTRY MUSIC ASSOC. (CMA) has taken steps to increase the visibility of Country music overseas by creating the GLOBAL MARKETS TASK FORCE in 2000. For the third year in a row, the group will take the NEW FROM NASHVILLE concert series to places such as BELFAST and the UNITED KINGDOM.
For example in China, you can't sell CDs for more than $1, maybe $2, if you're lucky.
NASHVILLE booking agent JUDY SEALE says that it isn't that there is not a demand for Country music overseas, but filing the demand is not easy. She says, "For example in CHINA, you can't sell CDs for more than $1, maybe $2, if you're lucky. I don't think that's going to get many NASHVILLE labels too excited." CATHY CHEN, who hosts a Country music show in SHANGHAI, says that labels can only export about 30 music titles per year. If Country is not the label's top priority, few of those CDs will hit foreign shelves. To read more on the story just click here.