WHAT/Philadelphia Drops Talk
January 12, 2007 at 5:43 AM (PT)
WHAT-A/PHILADELPHIA has dropped its long-standing African-American community-oriented Talk format and is stunting with the AMERICAN BLUES NETWORK programming formerly heard only on overnights.
The station was sold by INNER CITY BROADCASTING to MARCONI BROADCASTING in NOVEMBER for $5 million. The flip displaces market mainstay MARY MASON and all other hosts in the lineup.