Good News For Radio, Advertisers: Report Shows Commute Times Are Up
January 12, 2007 at 1:27 PM (PT)
The OUTDOOR ADVERTISING ASSOCIATION OF AMERICA (OAAA) is publicizing a new report from the TRANSPORTATION RESEARH BOARD that shows the average national commute time grew from 21.7 minutes in 1980 to 22.4 minutes in 1990 to 24.5 minutes in 2000. GEORGIA and WEST VIRGINIA saw the largest increases due to the growth in ATLANTA and the WASHINGTON, DC suburbs, respectively.
"Americans are spending more time in their car than ever before as commute times are significantly up, traffic is more congested and the Baby Boomer generation mainly moves via auto," the report said. "Congestion is getting worse in heavily populated areas and smaller metro areas as well."