Universal Production Music Releases All-Female '100% Her' For International Women's Day

'100% Her': All Women.

UNIVERSAL PRODUCTION MUSIC has set the digital release of "100% Her," a new production music album with all tracks composed, mixed and mastered by women. 

"100% Her" is a collaborative effort between UNIVERSAL PRODUCTION MUSIC and SHESAID.NO, an international network of women within the music industry. The initiative was also supported by SHE IS THE MUSIC – a global non-profit working to increase the number of women in music. The album’s release was timed in celebration of INTERNATIONAL WOMEN'S DAY (3/8). 

SHESAID.NO founder ANDREEA MAGDALINA said, "It has been an honor working with UNIVERSAL PRODUCTION MUSIC on a project that not only brings real value to women who make music, but a real business opportunity as well. Studies show the percentage of women working in the music studio is extremely low, so we wanted to come up with an idea that brings visibility to women already doing work in this space whilst creating more awareness about production music as a viable career path for those who are new to it. I hope that the 10 creators whose tracks we selected will see great benefits from it over time." 

To create the album, the campaign sought out production music tracks created solely by women. The campaign also aimed to build more awareness around production music within all-women music networks. 

"100% Her" features 10 tracks spanning electronica, future R&B, future bass and more. The songs were picked out of 470 submissions received from across the globe including from FRANCE, TURKEY, AUSTRALIA, SWEDEN, U.S., UK and EUROPE. 

UNIVERSAL PRODUCTION MUSIC Senior Key Account Manager DINA LIBERG added, “It’s no secret there’s a lack of female composers within the industry and, while this is just the beginning, we want to help affect change. Our hope is that this project has encouraged more female composers and artists to consider working in production music and that the music industry will take action to further support this important change for good.”

Commented UNIVERSAL MUSIC PUBLISHING GROUP SVP/A&R and SHE IS THE MUSIC Executive Committee member CAROLINE ELLERAY, “SHE IS THE MUSIC is proud to support UNIVERSAL PRODUCTION MUSIC and SHESAID.SO in their endeavor to increase the number of women working in music. There’s still a lot of work to be done, but we’re determined to keep the momentum going towards meaningful change.”

"100% Her" will be released on the UNIVERSAL PRODUCTION MUSIC ATMOSPHERE label and will be available for licensing here. 

The album will also be available on SPOTIFY. 

« see more Net News