Latest Podtrac Weekly Data Shows Podcast Listening Still Down Week-To-Week But 'Leveling Off'

Weekly Data

Continuing its new weekly summaries of download data for the podcasts it tracks, PODTRAC has added an hourly distribution chart with listening charted for commute times and weekends; in the latest data, tracking listening through APRIL 5th, listening continued its downward trend but PODTRAC characterized it as "leveling off," with downloads down 1% from the previous week (it was down 4% then) and remaining up from the beginning of the year, with a 24% year-to-date increase. U.S. weekly audience remained up 9% for the year and increased 1% for the week, breaking a downward trend.

The hourly data showed podcast downloads and streams for peak weekday morning commute times down an average of 23% for the week; weekend downloads and streams at peak times rose 12% on SATURDAY and 20% on SUNDAY.

As for categories for PODTRAC measured shows, download growth year-to-date was +66% for News, +30% for Comedy, +25% for Government, +22% for TV & Film, +19% for Business, +18% for Kids & Family, +17% for History, +17% for Science, +9% for Society & Culture, +9% for Leisure, +7% for Religion & Spirituality, +7% for Sports, +6% for Health & Fitness, +5% for Arts, +2% for Technology, +6% for Health & Fitness, +5% for Arts, +2% for Technology, -7% for Music, -12% for Education, -12% for True Crime, -20% for Fiction. On a week-to-week basis, the download movement showed -1% for News, +1% for Comedy, -4% for Government, +20% for TV & Film, -14% for Business, -5% for Kids & Family, +9% for History, -8% for Science, +3% for Society & Culture, +2% for Leisure, +2% for Religion & Spirituality, -1% for Sports, 0% for Health & Fitness, -1% for Arts, 0% for Technology, -5% for Music, 0% for Education, -4% for True Crime, +18% for Fiction.

See the data in chart form by clicking here.

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