Bridge Ratings Has Good/Bad News For HD Radio
January 17, 2007 at 10:21 AM (PT)
In JUNE 2006, BRIDGE RATINGS conducted a study of radio consumers to gauge their awareness of and interest in HD RADIO. At that time, 62% of the sample were aware of the term "HD RADIO." In a just-released study, that number has increased to 72%.
BRIDGE RATINGS concludes in this latest study that while millions have been spent to market HD RADIO, interest levels continue to be lethargic.
See the results of the survey here.