Fred Jacobs: 'It's A Meteor!'
January 17, 2007 at 1:37 PM (PT)
Consultant FRED JACOBS posted a blog yesterday (1/16) entitled "It's A Meteor!" in which he likened radio operators' impending ratings troubles to "those great 1950s sci-fi films depicting a meteor headed toward earth."
"The coming calamity involves ARBITRON crediting for streaming radio broadcasts," he writes. "The good news is that more and more terrestrial operators are providing streams of their AM and FM signals.... But the 'meteor' side of the story is that broadcasters won't get full ratings credit for their streaming activity."
Read this and other blogs from JACOBS here.