VNU To Change Name To Nielsen
January 18, 2007 at 10:35 AM (PT)
MEDIAWEEK is reporting VNU will change its name to THE NIELSEN COMPANY, in honor of its best-known brand and biggest money-maker.
"NIELSEN is one of the great names in the information-services industry," said Chairman/CEO DAVID CALHOUN. "For more than 75 years, the NIELSEN brand has stood for the highest standards of integrity and quality, for independence and objectivity, and for an unrelenting dedication to helping clients be more successful."
Along with the name change, the company is taking immediate steps to launch the brand with a new website and graphic identity. All businesses will be rolling out the new identity during 2007.