Snocap, ReverbNation Strike Distribution Deal
January 18, 2007 at 2:05 PM (PT)
Music technology company SNOCAP and online music community REVERBNATION.COM have entered into a partnership in which SNOCAP will handle all transactions via the DistroNow module on the REVERBNATION site -- both the consumers' digital downloads and the digital rights holders' royalty payments.
"Our partnership with SNOCAP will allow REVERBNATION artists to harness the viral nature of the online music network and present the opportunity for fans to purchase music at the very moment their interest is piqued," said REVERBNATION Chief Marketing Officer JED CARLSON. "Our mission is to help artists take advantage of the Internet to promote their music, grow their fan base, and grow their business. It's the very nature of the Internet and social networks that music 'travels' from friend to friend(s) in a distributed way. Combining SNOCAP with our TUNEPAK product means that purchase transactions can travel with the music through emails, IM's and blogs."
SNOCAP CEO RUSTY RUEFF said, "We are very pleased to partner with REVERBNATION for their digital sales offering. We like REVERBNATION's innovative products and creative approach to helping artists grow their online business through direct contact with their fans. It's very much in sync with our own approach to maximizing the web's potential for developing and independent artists. Both parties expect great things from this arrangement, and we look forward to a long-term partnership."