Nielsen SoundScan Adds More OTA Tracking
January 19, 2007 at 5:47 AM (PT)
NIELSEN SOUNDSCAN INTERNATIONAL has added over-the-air full-track digital download (OTA) sales from a number of mobile operators in EUROPE. OTA mobile downloads represent a significant portion of digital sales in EUROPE and the majority of digital sales in some countries.
Most recently, NIELSEN SOUNDSCAN INTERNATIONAL has added OTA digital sales from VODAFONE in SPAIN and IRELAND, 3 MOBILE in DENMARK and SWEDEN, TDC in DENMARK and from TELENOR in NORWAY.