Clear Channel And Consolidated Media Expand Ad Program
January 23, 2007 at 5:52 AM (PT)
CLEAR CHANNEL RADIO has expanded a unique advertising campaign it created with CONSOLIDATED MEDIA, a LAS VEGAS-based vacation resorts operator. The campaign, which consists of entertainment spots featuring celebrity interviews with DJs, will now be offered to CLEAR CHANNEL RADIO stations all over the country. The spots have been airing in radio markets on the WEST COAST.
These two-minute spots give celebrities an opportunity to talk about their current projects, segueing into opportunities for listeners to win vacations at CONSOLIDATED MEDIA’s various properties.
"CLEAR CHANNEL RADIO is committed to offering advertisers all types of effective advertising solutions, from very short spots to long-form ads. We’re not locked into any one solution," said CC/RVP GREG ASHLOCK. "Radio has always been a medium that offers a broad range of creative, promotional opportunities, and we’re interested in taking advantage of all of them for our partners."