First Electronic Diary Arrives At Arbitron
January 24, 2007 at 11:20 AM (PT)
ARBITRON has announced that the first electronic diary has been submitted for the WINTER 2007 survey and that the first electronic diarykeeper was a 31-year-old female in the HONOLULU metro for the JANUARY 11-17 survey week. She submitted 11 entries, amounting to seven hours of radio listening to four radio stations. Interestingly, ARBITRON says, all the entries were for listening in the car.
Based on its tests of the eDiary, ARBITRON expects that at least one out of every 20 survey participants will choose the Internet-based option over the standard paper-and-pencil design. Those who do are more likely to be younger: In the ARBITRON tests, the largest demographic group of eDiary keepers was between the ages of 25 and 34, while the largest demographic group of paper diarykeepers was between the age of 45 and 54.