New Morning Show In Place At KLOL
January 26, 2007 at 5:21 PM (PT)
CLEAR CHANNEL Hurban KLOL (MEGA 101)/HOUSTON is making some changes, starting with the naming of "The MEGA FLO MORNING SHOW" -- with BO CORONA, ELI, LIZ and CHILE -- to replace the MEXICANZ.
As the HOUSTON CHRONICLE reports, the station format launched as the reggaetón explosion reached a fever pitch, but two years after the boom, the scene has failed to provide artists on par with DADDY YANKEE.
"The format is showing evidence of being a flash in the pan," said BILL TANNER, a former VP/Programming for HISPANIC BROADCASTING CO. "However, there is still a place in radio for a station that is aimed at young, bilingual Hispanics."
MICHELE CLARKE, a publicist for CLEAR CHANNEL, wrote in an email that the company switched morning shows because of ratings.