Google Expands Video Ads
January 26, 2007 at 5:49 AM (PT)
GOOGLE will expand testing of its much-anticipated video advertising system by working with two major music labels to embed video ads on Web sites that make money running them.
GOOGLE said that it would distribute advertising alongside videos from SONY BMG MUSIC ENTERTAINMENT and WARNER MUSIC GROUP over its ADSENSE online ad system to Web site publishers. The video ads are running in a four-week test now under way.
"Over the past few months, we have run tests to figure out how we work with our partners and advertisers to combine high-quality video content with ads and then distribute them (over) the GOOGLE ADSENSE network," GOOGLE said in statement.
As an example, WARNER MUSIC has defined multiple video channels along themes like "rock music" or featuring the "Divas of Pop Music." A Web site owner can select a video channel and embed it on a section of the site dedicated to running GOOGLE ADSENSE ads. Visitors then can click to watch ad-supported videos within the video channel on sites running the ads.