Arbitron PPM Receives MRC Accreditation In Houston
January 29, 2007 at 12:12 PM (PT)
ARBITRON announced today (1/29) that the MEDIA RATING COUNCIL (MRC) has accredited the PORTABLE PEOPLE METER (PPM) in HOUSTON.
Now that MRC accreditation has been granted, ARBITRON will meet with its customers -- radio broadcasters, agencies and advertisers -- to determine the schedule for commercializing the electronic radio ratings service in HOUSTON.
Back in MARCH 2006, at the request of the ARBITRON RADIO ADVISORY COUNCIL, ARBITRON agreed to wait until it received MRC accreditation for the PPM radio ratings service in HOUSTON before making the PPM the "currency" radio ratings service. ARBITRON is currently conducting a WINTER '07 survey in HOUSTON using its standard diary methodology.
Obtaining accreditation of the Houston PPM radio ratings data is a major accomplishment -- two years in the making -- for the industry and for Arbitron.
ARBITRON President/CEO STEVE MORRIS said, "This is a significant milestone for ARBITRON and for the radio industry. This is the first completely new, electronic methodology for broadcast ratings since the set-top, push-button people meter was introduced in the late 1980s. It’s the only personal, portable electronic meter system in the world that’s ever been subjected to an MRC audit and has met the accreditation standards of the MEDIA RATING COUNCIL for a radio ratings service."
"Obtaining accreditation of the HOUSTON PPM radio ratings data is a major accomplishment -- two years in the making -- for the industry and for ARBITRON," said ARBITRON President/Ops Technology and Research & Development OWEN CHARLEBOIS. "Users of the new PPM radio ratings currency in HOUSTON -- monthly data based on average quarter hour radio ratings -- can have confidence that the radio methodology, sampling systems and survey processes that are the foundation of the PPM service have been independently and thoroughly audited and have met the standards of the MRC. We are grateful for the hard work of the MRC staff, their auditors and the members of the MRC committees who worked tirelessly to help us complete the rigorous accreditation process."
MEDIA RATINGS COUNCIL Exec. Dir. GEORGE IVIE said, "The MRC appreciates the extensive commitment ARBITRON made to the accreditation process for the HOUSTON PPM service. We broke a lot of new ground over the last two years, and ARBITRON worked with us constructively during the audit and thereafter to ensure necessary audit committee learning took place. We know that supporting this large audit internally and externally has been a challenge for ARBITRON."