Reed Bunzel Set As AMS-I Pres.
January 29, 2007 at 2:53 PM (PT)
Industry vet REED BUNZEL has been named President of AMERICAN MEDIA SERVICES' AMS-I, a new company that was formed in DECEMBER to provide expertise in such areas as streaming onto the Internet and creating Internet radio sites that offer high-quality audio (NET NEWS 12/12). BUNZEL will oversee all operations and be responsible for assembling a team of Internet and advertising specialists who will work with affiliate stations and radio groups.
Prior to joining AMS-I, BUNZEL was President of BUNZEL MEDIA GROUP, where he published RADIO FINANCE WEEKLY and was author/publisher of the recently released "The State Of Radio: 2007." Previously he served as editor-in-chief of RADIO INK magazine, and before that he served in a similar editorial capacity for GAVIN in SAN FRANCISCO. During the 1990s BUNZEL was VP/Communications at the RAB and worked with the NAB in both the radio and public affairs departments.
"We searched extensively for someone with the right background, experience, and knowledge of this industry, as well as someone with foresight into the future of radio who would be capable of guiding this new emerging division of AMERICAN MEDIA SERVICES," commented AMS President/CEO EDWARD SEEGER. "We all agreed that REED BUNZEL was the right person to build this company and guide the radio business as it transitions to the Internet."
BUNZEL said, "AMS-I is an exciting new venture that will allow radio stations to take advantage of ongoing technological advancements and capitalize on changes in the way consumers use media. Research indicates that radio listenership increasingly is moving to the Internet, and this company will help radio stations take advantage of that ongoing shift. I am thrilled that ED and the rest of the AMS team have given me the opportunity to build a company that will ensure that radio maintains its position as the primary source of audio content."