GMG To Rebrand UK Saga Stations As 'Smooth Radio'
January 30, 2007 at 5:46 AM (PT)
GUARDIAN MEDIA GROUP will, as expected, rebrand its newly acquired Easy Listening SAGA stations -- SAGA 105.2 FM/GLASGOW, SAGA 105.7 FM/WEST MIDLANDS-BIRMINGHAM, SAGA 106.6/EAST MIDLANDS-NOTTINGHAM, and the under-construction 97.5FM SAGA NORTH EAST/NEWCASTLE -- as "SMOOTH RADIO" in MARCH.
At the same time, the company's two SMOOTH FM stations in LONDON and MANCHESTER will drop the "FM" from their name and become "SMOOTH RADIO" as well.
GMG closed on the purchase of the SAGA stations from the SAGA GROUP this week.