Internet Broadcasting Inks Ad Sales Deal With Westwood One
January 30, 2007 at 5:56 AM (PT)
INTERNET BROADCASTING SYSTEMS INC. inks a deal with WESTWOOD ONE to represent national ad sales for WW1 websites and online content, including its syndicated traffic information and METRONEWSWEB. IB is the largest website operator for TV stations in AMERICA, partnered with NBC, COX, HEARST-ARGYLE, MCGRAW-HILL, MEREDITH, TELEMUNDO, CAPITOL BROADCASTING CO., SCRIPPS HOWARD, and POST-NEWSWEEK.
"We are excited about the prospects of our new relationship with WESTWOOD ONE," said IB Business & Corporate Development EVP CLAYTON ROSE. "WESTWOOD ONE is a national brand and a leader in the radio broadcast industry and, like us, is embracing digital convergence. These factors will resonate with our blue-chip advertising clients and will help INTERNET BROADCASTING as we begin to expand our national advertising sales footprint."
"As WESTWOOD ONE/METRO NETWORKS quickly expands our digital assets, we are very excited about our online sales representation relationship with INTERNET BROADCASTING," said WW1 Chief Digital Media Officer GARY KRANTZ. "We look forward to working closely with them to create impactful marketing campaigns for our growing list of interactive advertisers."
IB also announced a deal to sell ads for MADISON SQUARE GARDEN's websites, including those for the KNICKS, RANGERS, and LIBERTY as well as RADIO CITY MUSIC HALL.