KTRB/San Francisco Testing Begins Thursday
January 31, 2007 at 11:11 AM (PT)
The long-awaited move-in of KTRB-A/MODESTO to the SAN FRANCISCO market will take place at midnight tomorrow (2/1), with the beginning of the final phase of testing of the station's new 50,000-watt signal.
The PAPPAS-owned facility will be playing music from the heyday of SAN FRANCISCO rock and pop, the late '60s and early '70s, starting at 6a THURSDAY. The permanent format, as yet undisclosed, will be launched on MARCH 1.
KTRB VP/GM JIM P. PAPPAS said, “Our sign-on in the BAY AREA is the culmination of three decades of dreaming, planning, and hard work by the best and brightest from inside and outside our company. KTRB-AM 860 represents the genesis of our company’s more than 50-year CALIFORNIA-based broadcast tradition. It was KTRB that inspired the three PAPPAS brothers to become broadcasters. We are thrilled to own and operate a 50,000-watt blowtorch that will serve the millions of residents in SAN FRANCISCO, OAKLAND, SAN JOSE and the entire BAY AREA, just as KTRB-AM 860 has served generations of Californians since its founding in 1933."