RAEL To Release New Internet Study Next Week
January 31, 2007 at 4:03 PM (PT)
The RADIO AD EFFECTIVENESS LAB (RAEL) will hold a live webcast on FRIDAY, FEBRUARY 9 from 9:30-10:45a CT from RAB '07 in DALLAS for the release of "Radio And The Internet: Powerful Complements For Advertisers," the second study in its "Radio And The Consumer's Mind: How Radio Works" series. This just-completed national research, which will be presented by the RAB's MARY BENNETT and PEACOCK RESEARCH's JIM PEACOCK, takes a first-ever look at how ad campaigns that use radio and the Internet together compare to campaigns that only use the Internet. The presentation also summarizes other sources of research about how radio and the Internet compare and contrast as advertising vehicles.
To access the presentation, call (800) 895-1715; conference ID: RADIO. The RAEL webcast page is located at www.rab.com/raelWebcast.cfm.