Arbitron And Nielsen Partner On 'Project Apollo'
February 1, 2007 at 5:46 AM (PT)
ARBITRON INC. and THE NIELSEN COMPANY have signed an agreement that will govern completion of development and testing of the "Project Apollo" marketing research service and the expansion of the pilot panel to a full national service if the test results meet expectations and generate marketplace support. The parties have formed a jointly owned limited liability company to continue pursuit of the project.
"By making it possible to link the ARBITRON Portable People Meter system with ACNIELSEN Homescan technology, this agreement between ARBITRON and THE NIELSEN COMPANY will help make real the industry’s long standing dream of a true, ‘single-source’ consumer research service," said ARBITRON Pres./CEO STEVE MORRIS.