Nothing's Happening In Washington
February 1, 2007 at 7:37 AM (PT)
This SUNDAY at 6p, CLEAR CHANNEL Classic Hits WBIG (THE NEW BIG 100.3)WASHINGTON will do ... absolutely nothing. Not as in "nothing different" but, quite literally, absolutely nothing.
For the four hours of scheduled SUPER BOWL coverage, The NEW BIG 100.3 will offer no music, no news, no advertisements -- no programming of any kind. PD DAN MICHAELS says the choice is a logical one: "Since over half the people in AMERICA will be watching the game on television and a majority of those not watching on TV will be listening to the game on the radio, we realize that the remaining available audience size doesn’t make the expense of regular operations cost-effective."
Regular programming will resume once the new professional football champion has been decided.