NYMRAD Outdoor Campaign Hits The Streets
February 1, 2007 at 2:20 PM (PT)
NEW YORK MARKET RADIO ASSOCIATION (NYMRAD) is setting out to increase the use of radio in the NEW YORK metropolitan area and has unveiled outdoor campaign advertising the value and power radio has to reach individuals, with taglines touting "We Wake Up 93% of New Yorkers Every Morning" and "We Reach 2.4 Million New Yorkers Every 15 Minutes."
The campaign is featured on major access roads throughout the Tri-State area, including WESTCHESTER, ROCKLAND, NASSAU & SUFFOLK counties; NEW YORK’s five boroughs; and nine counties in NEW JERSEY.
NYMRAD Exec. Director DEBORAH BEAGAN says, "There has been an outstanding response to the new creative, and it's our mission to connect these advertisers to their customers."