First South Asian FM In America Celebrates Debut In Dallas
February 1, 2007 at 4:39 PM (PT)
The grand opening of RADIO SALAAM NAMASTE (RSN) 104.9 FM -- said to be the first FM station in AMERICA to targer the fast-growing South Asian community, which includes the countries of INDIA, PAKISTAN, SRI LANKA, NEPAL and BANGLADESH -- will be celebrated at the HYATT HOTEL in downtown DALLAS on SATURDAY, FEBRUARY 10.
Under the banner of EVEREST HEIGHTS, RSN initially broadcast on KZMP-A at 1540 in 2006 as a result of a program brokerage agreement with licensee LIBERMAN BROADCASTING. Listeners and advertisers compelled EVEREST HEIGHTS to upgrade its signal quality and coverage by moving to the FM side of the dial on 104.9 (KZMP-F). It made the switch in DECEMBER and currently airs programs in eight South Asian languages.
"We aim to present not only 'Desi' ideas, concepts and ideals to our listeners through a variety of entertainment and informational programs but are also always seeking to improve links with other communities within DALLAS metroplex to reflect the cultural diversity of the area through free public service announcements," said station Sr. VP MOHAMMAD ABBAS.
Exec. VP AMBREEN HASNAT explained, "The name 'Desi' is derived from the word 'Des,' meaning a specific space or homeland, which for us is the entire Indian Subcontinent. Our object is to analyze our practices and heritage and to ensure a better understanding of the 'Desi' culture and traditions with in the UNITED STATES."