Ralph Lauren Rocks
February 2, 2007 at 5:47 AM (PT)
RALPH LAUREN FRAGRANCES has launched www.ralphrocks.com to celebrate a new fragrance for women, "Ralph Rocks." The website integrates the elements of fashion, music and fragrance independent from the other RALPH brands.
To play up the excitement around rock-'n'-roll, the site is hosting a "Do You Rock Contest" where visitors can upload their own personal music videos for a chance to win an audition with ATLANTIC RECORDS.
The contest will run through APRIL 1.