WMG, Last.fm Ink Content Agreement
February 6, 2007 at 12:11 PM (PT)
WARNER MUSIC GROUP and social music networking site LAST.FM today announced a broad partnership to offer WMG's music catalog over multiple services offered by LAST.FM, first in the U.S. and later in EUROPE. It marks the first content agreement with a major media company for LAST.FM, which analyzes what its users listen to and then presents them with recommendations.
WMG Exec. VP/Digital Strategy & Business Development ALEX ZUBILLAGA said, "This agreement reflects WMG's dedication to fostering the growth of community-driven music discovery services. We want to enable fans to experience exciting ways to uncover new WARNER MUSIC artists and to enjoy innovative approaches to customizing their digital music experience."
LAST.FM co-founder/Chief Content Officer MARTIN STIKSEL said, "We are very excited to have reached this agreement with WMG. This constitutes a major development for our social music network. Our innovative approach to music discovery and online radio now gives our users access to some of the greatest music ever recorded."