HD To Be Featured At Sharper Image
February 7, 2007 at 5:50 AM (PT)
The HD DIGITAL RADIO ALLIANCE and the SHARPER IMAGE have launched HD digital radio products in over 188 SHARPER IMAGE stores nationwide, as well as online and on the cover of the company’s catalogue. The retailer’s move will be heavily promoted in the ALLIANCE’s $250 million 2007 ad campaign, announced in DECEMBER.
"HD digital radio is rapidly becoming the next exciting enhancement to the digital lifestyle," commented SHARPER IMAGE Sr. VP/Marketing ROGER BENSINGER. "By being at the forefront of helping consumers discover this hot new technology, the SHARPER IMAGE will continue to deliver on its commitment to bringing the most innovative, highest-quality products in the world to our customers."
"The decision by the SHARPER IMAGE to carry HD digital radio highlights the incredible momentum behind HD RADIO," added ALLIANCE Pres./CEO PETER FERRARA. "The SHARPER IMAGE is synonymous with cutting-edge products, and they’ve recognized HD RADIO as fitting right in with their strategy. Clearly, this technology is quickly coming to represent a key lifestyle trend as the pace of the rollout accelerates."