New E-Ordering System Streamlines Buying & Selling For Agencies, Stations
February 7, 2007 at 2:01 PM (PT)
eMEDIATRADE, along with WICKS BROADCAST SOLUTIONS and ARBITRON, today demonstrated a full-circle electronic ordering system for buyers and sellers of national and local radio advertising, allowing them to connect directly with electronic orders, as-booked confirmations, and electronic invoices.
The system is integrated into existing software -- AGENCYMINDER.com, the interface for stations, is available through DELTAFLEX and VISUAL TRAFFIC from WICKS BROADCAST SOLUTIONS, while eBIZ@ARBITRON, the interface for agencies, is available through SMARTPLUS and TAPSCAN from ARBITRON.
Agencies can send their radio orders directly from their desktop, and stations can import those orders directly into their traffic systems. Once booked, stations can then electronically send an as-booked confirmation back to the agency. This streamlines the buying process for agencies and the order entry process for stations with a completely paperless exchange. The system is designed in accordance with the eBiz for media standards set in place by the AMERICAN ASSOCIATION OF ADVERTISING AGENCIES.
"Agencies are looking for an accountable, paperless, seamless process to buying media," said RAB Pres./CEO JEFF HALEY. "Facilitating the radio-buying experience is essential for growth in today's business environment."
While the system is designed to provide seamless transactions between users of AGENCYMINDER.com and eBIZ@ARBITRON, each application can be used independently to conduct business with those who are not currently set up with the counterpart software. eMEDIATRADE has translations that permit a wide range of agency, TV, radio and cable systems to transact their business electronically using a blend of both industry-accepted formats as well as custom formats for each trading partner system.